Music Magazine Questionnaire Results

Music Magazine Questionnaire Results

I asked two males and two females from each age group (16-21) to complete my questionnaire. Here are the results:

What is your favourite genre of music out of the following…
Rock 3
Metal 1
Indie 11
Electro 1
Techno 2
Rap 0
RnB 1
Classical 0
Other (please specify) Dance

Would you read an indie music magazine?
Yes 18
No 2
This shows that the idea of having an Indie music magazine is a good choice.

Can you name a current indie magazine?
Yes (if yes, please say which magazine) 6 (NME, ArtRocker, Q)
No 14
This shows that people are likely to read the magazine as they are unaware of any otheres that are around.

a) What type of magazine would you usually read?
Ranges between fashion and gossip to cars and music
b) Why do you choose to read this type of magazine?
Mainly answered as because it interests me
This shows what I should include if I choose to have other sections within the magazine.

How many magazines do you buy a month?
None 1
1-3 15
4-6 3
7-9 1
10+

How many music magazines do you buy a month?
None 3
1-3 13
4-6 3
7-9 1
10+
Shows that monthly will probably be best when it comes to the dateline.

Name three of your favourite artists.
The Wombats, Foals, Maccabees, Panic at the Disco, Fall Out Boy, Maximo Park, Kaiser Chiefs, Kings of Leon, Mystery Jets, Cage the Elephant, The Pigeon Detectives, HelloGoodbye, Arctic Monkeys, The Enemy, Muse.
Shows what bands I should include on the contents page.

What do you feel is the best feature of a music magazine?
Photos, Interviews with bands, gig reviews, discovering new bands and song releases.
Shows what I need to include for features and the double page spread.

Do you feel that there is a specific feature that is missing from the current music magazines? Please explain.
Posters and the idea of being able to vote for what poster comes in the next article, idea of linking fashion with music, but most people said no.
I can use these ideas to make my magazine different from current indie mags like NME and ArtRocker etc.

What, do you feel is the most effective USP (unique selling point) for a music magazine?
Posters 6
Free CD 8
Extra magazine 2
Stickers 0
Gig or festival guide 4
The bands being interviewed 0
Other (please specify)
What the USP should be so that my magazine can stand out from the rest.

If you were to start an indie music magazine, what would you name it and why?
Most along the lines of I.N.D.I.E. or Indie Cindy etc. others include SoundSystem, Stereo and Microphone.
I feel that I need to spend longer working out a name for the magazine.

Do you go to live gigs? If so, how often?
Never
Once a year 2
Once every few months 5
Once a month 12
Once a week 1
More than once a week 0

How much is your disposable income (how much spending money you have) and what is the source of this? (I.e. pocket money, work etc.)
Ranges from about £30 a week for 16 year olds to a few hundred a week for 21 year olds
This helps me to decide the price of the magazine, it needs to be affordable but also profitable.

How do you get most of your music?
Download from the Internet 4
Buy from i-tunes 8
Buy actual CD’s 3
Sent from friends 5
Other (please specify)
Shows what form new music needs to be advertised in, i.e. there is not much point advertising actual albums because only 15% of people buy the acual albums.

What, other than music, are your interests? (state at least three)
12 people said fashion and about 5 said cars, money, art, film, raves and 1 or 2 people said football, reading and study.

What would usually draw your attention to a music magazine?
Colourful cover, what artist is on the cover, the image, different and unique image and bold colours.

Do you like the front to be…?
Busy and bright all over 8
Busy with parts that are bright 11
Not too busy with parts colour 1
Not too busy with very little colour
Other (please specify)

Please make any comments for the magazine.
- Have a fashion section.
- Have a punk rock section.
- Have a range of colours.
- Make it unique.
- Have a really different cover image.
- Make it stand out.