Reader Profile for Music Magazine

They are seventy per cent male, on average, and are little earning, students at college or university. At the age of sixteen to twenty-one they are at the stage of their life where education is important, yet they can’t help wishing that they was somewhere else, shops, gigs and bars perhaps.

Their part time jobs earn them little money, but they also receive income from student loans. They work an average of fourteen hours per week, which earns roughly seventy pounds a week. With little money to spend they are more likely to download music online or get their friends to send them some music every now and then.

They love indie music and like to take credit for discovering the next best thing before they were famous. They listen to music ranging from The Wombats to Muse. Their bedroom walls are entirely covered with posters of their favourite bands.

They come from a middle-class family and attended an average comprehensive school. They began to listen to music at the age of thirteen when they were constantly told to “turn that music down!” Now forty per cent have moved out of home where the other sixty have gained more trust and freedom from their parents.

They constantly have the most recent mp3 and mobile phone and usually log in to MySpace or Facebook at lease three times a week. They normally hear about all the newest tour dates through the internet and spend on average ten hours each week online.

Online doesn’t stop at ordering concert tickets but goes on to online shopping. They spend on average £50 a month on the latest clothes and their style is constantly on trend. They spend a further £30 a month on concert tickets and £40 on going out to clubs and pubs.

They aspire to become the next big indie act as they have been playing drums from the age of eleven. Constantly moaned at by their parents for the “racket” they where making, they now want to show off their talents. Growing up music has always been important, but now it is more important than ever.